Over the years, the United Kingdom government has tightened legislation around food security and this has particularly affected the fast food industry in the nation’s governed by the said government. The legislation came into effect on 13 December 2014 and changes the way allergen information appears on labels and on food that is prepackaged, sold, loose or served when you are eating outside of the home. If that sounds like food sold in a restaurant or a fast food joint, then you have been following along just right.
The fact that people have particular food allergies and it is the duty of the government to protect the people who voted them in, in fact, that is the number one duty of the government.
The government has therefore instructed fast food joints, restaurants or other similar businesses that serves processed, prepackaged food to indicate if the food they serve contains any allergens since the allergens include common ingredients like eggs, milk, fish, crustaceans, molluscs, peanuts, tree nuts, sesame seeds, cereals containing gluten, soya, and celery. Restaurants and fast food joints have therefore been mandated to indicate if any of these allergens are present in any of the prepared meal. With this very complex legislative bill mandating restaurant to put all allergen list together rather than making it optional, you could sure use some help, particularly if you run a restaurant or fast food chain and we have the perfect solution to your problem – it is the Cloud-based digital menu board.
If you are still wondering how the digital menu board can help you cooperate with the allergy and intolerance law, you are just where you will get all the information you need:
• Digital menu boards allow you tell your customers if there is an allergen present in their order : When you have included an allergen in a particular batch of food, you can seamlessly and appropriately inform your customers about the presence of the allergens. The key deal in this legislation is information. It all lies with telling your customers that the menu offering contains an allergen and as such they should steer clear of such menu offering if they are allergic to any of the allergens listed. That’s just like a fireman alarm – this building could be burning right to the floor if you don’t install sprinklers.
• Digital menu board allows you to indicate periods when allergens are unavoidably present : Is your chef trying out a new recipe, perfecting or fine-tuning an already established recipe and the use of a listed allergen is unavoidable? Use the digital menu board to your advantage. You could display a pre-recorded video informing your customers of the occurrence of such. Use your best PR tone and be sure to portray appropriate body language. Just remember that the goal of the legislation must not be overlooked. So whenever allergens are present in food, do well to inform your customers beforehand.
• Digital menu boards allows you to be innovative in your information: While the allergy and intolerance law does not specify the mode in which the allergens list should be publicized, all the legislation cares about is that the information is clearly stated and quite visible to the customer. But what if you play the innovator when others are playing catch up? Wouldn’t it be nice if instead of printing the list on a cold, stark sheet of paper, you decide to go infographic about it? Display a food item present in your menu and along with it show the allergens it contains and their estimated percentage in the food item. This will help you to make more sales as some people are tolerant to a certain percentage of some allergens, so they can go ahead and buy after being present properly informed.
• Digital menu boards display will give your customers the confidence they deserve: Customers are the reason why you are in business, as such you must ensure they are guaranteed maximum confidence while they dine at your restaurant. Ensure your waiters are adequately prepared for any eventualities that may result from any allergic reactions. You must train your waiters to easily understand and pick out signs of reactions to particular allergens and how to contain such threats effectively. You must also ensure that your waiters do not classify customer as over-reactive or fussy, this will break the customer’s confidence and not only may it be the last time you will be seeing them at your restaurant, they may be boxed in to allow you to serve them the allergen contained food all in a bid to look and feel proper.
• Digital menu board can allow you avoid less lawsuit: With properly projected digital menu board images you can avoid less lawsuit. Not only will you have substantial evidence to use in case a lawsuit arises, you will have enough evidence to disparage potential suing parties. You can always call back what you posted at a specific time and on a particular day at any time (only with the cloud-based digital menu board.) So using a digital menu board does not only ensure that you comply with current legislation, it also saves you from litigations and the attendant financial constraint that comes with it.
Using a digital menu board is not all fancy, glitz and glamour, sometimes and most of the time, it is all about the practical solutions that the medium can offer your business. And here is one that is just right on time – complying with a legislative directive. You definitely know what could happen to your business if you fail to comply with such a directive. But the digital menu board offers you a quick fix, allowing you to not just follow the governmental directive but to also do it in a way that is innovative and engaging to your customers. If there is a way to make pit bulls look flighty, the digital menu board sure knows how to do that.